WALT DISNEY

Han Solo & Chewbacca

To help the Disney franchise Star Wars gain awareness among younger Millennial and GenZ Hispanics, our illustrator team developed a series of designs and infographics explaining basic concepts about the relationship between Han Solo and Chewbacca before the Han Solo movie launched in 2018.

The infographics and designs were distributed through Facebook and Instagram, inviting young audiences to answer quizzes to then participate in sweepstakes to win free movie tickets.

 

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