WALT DISNEY

Han Solo & Chewbacca

To help the Disney franchise Star Wars gain awareness among younger Millennial and GenZ Hispanics, our illustrator team developed a series of designs and infographics explaining basic concepts about the relationship between Han Solo and Chewbacca before the Han Solo movie launched in 2018.

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The infographics and designs were distributed through Facebook and Instagram, inviting young audiences to answer quizzes to then participate in sweepstakes to win free movie tickets.