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FAQS

Everything You Need to Know

 

HOW DO I INTEGRATE MY WEBSITE WITH STOIC MEDIA?

Integration tag can be added to a website through:

  1. Hard-coding on page, preferably between the tags

  2. Trafficking the tag through your ad server

  3. Trafficking the tag through your tag manager

  4. Using our WordPress plugin

  5. Including our tag via a local/remote JavaScript file

I'VE PLACED STOIC MEDIA'S INTEGRATION TAG ON MY WEBSITE. IS THERE ANY ADDITIONAL TECHNICAL WORK NEEDED FROM ME?

No. That one time integration is the only technical work a publisher ever has to do in order to enjoy the full benefit of Stoic Media. Once the integration tag is on your website on all pages and devices, there is no need to ever touch the tag again.

HOW DO I KNOW WHAT NEW AD PRODUCTS ARE RIGHT FOR MY WEBSITE?

After completing the integration with Stoic Media, our team will conduct a detailed traffic analysis to identify new opportunities to generate revenue. We will recommend the right highly-customized new ad products especially tailored for your website.

WILL IMPLEMENTING STOIC MEDIA’S INTEGRATION TAG ON MY WEBSITE CAUSE AD PRODUCTS TO APPEAR IMMEDIATELY?

No arbitrary ad products are created upon integration with Stoic Media. Implementing our integration tag creates the link between your website and the Stoic Media platform. We will only create ad products on your website with your consent and only after conducting a detailed analysis of your website.

WHAT TYPES OF AD PRODUCT FORMATS DOES STOIC MEDIA OFFER?

Stoic Media has dozens of ad product formats, ranging from static, interactive and high impact for display, video and native demand.
All that can be created with zero-coding. Here are some examples of the type of ads we can create for you: products.stoic-media.com

WHAT DO I NEED TO DO IF I AM INTERESTED IN MORE/DIFFERENT AD PRODUCTS FOR MY WEBSITE?

All you have to do is let your Stoic Media Revenue Optimization Manager know what kinds of ad products you’re interested in, and we’ll take it from there!

HOW ARE STOIC MEDIA’S SUGGESTIONS FOR THE AD PRODUCTS SHOWN TO ME?

Our team prepares interactive simulations to demonstrate how each individual ad product suggestion will look and behave on your website. You can take a look at the current available formats here: products.stoic-media.com

HOW CAN I LOAD A GIVEN PAGE WITHOUT STOIC MEDIA'S FUNCTIONALITY?

To do it, you don’t need to remove Stoic Media’s integration tag. All you have to do in order to view your website without Stoic Media functionality is to add the following to the given URL: ?Disable_fi=1 (for example: http://www.example.com?disable_fi=1). This will disable all of Stoic Media’s functionality during the page view to allow you to see how a given page looks like without any Stoic Media ad products.

ARE STOIC MEDIA’S AD PRODUCTS BETTER ADS COMPLIANT?

Yes. We only recommend ad products which are compliant with the Better Ads standard. If a publisher is interested in a non-compliant format, we will create it, but it will have to be monetized via the publisher’s own demand.

WILL STOIC MEDIA'S AD PRODUCTS INTERFERE WITH MY EXISTING AD PLACEMENTS?

Not at all! Every time a user visits one of your pages, the Stoic Media platform waits for all of your content and existing ad placements to load. Then, the  platform scans and loads an ad product if a suitable opportunity presents itself that has been agreed upon in advance. Stoic Media's ad products automatically take a safety distance from your existing ad products on the page to avoid any revenue cannibalization.
However, if there are specific placements that you’re concerned about, let your Revenue Optimization Manager know.

ONCE I APPROVE NEW AD PRODUCTS, HOW LONG WILL IT TAKE FOR THEM TO GO LIVE?

Publishers can expect new ad products to be created and monetized in up to three business days, barring any extenuating circumstances with the website. Usually it happens faster.

HOW DO I KNOW WHAT AD PRODUCTS WILL BE MOST EFFECTIVE IN TERMS OF REVENUE GENERATION?

Figuring out what works best for your website in terms of monetization requires ongoing optimization. Lucky for you, Stoic Media does all the heavy lifting. Once our team goes live with an ad product on your website, your Revenue Optimization Manager constantly keep track of its performance and running tests to facilitate greater revenue generation.

WHAT DO I DO IF I HAVE SPECIFIC RESTRICTIONS I’D LIKE TO PLACE ON STOIC MEDIA'S AD PRODUCTS SHOWN TO ME?

Stoic Media ad products can be tailored to any specific requirement or specifications that you have on your end. Such examples include, but are not limited to:

  • Capping ad product impressions at X amount of impressions per user per session

  • Targeting specific profiles of users

  • Targeting specific sections on a website

  • Targeting specific GEOs

  • Timed appearances determining when a Stoic Media ad product renders

  • Testing with different IAB sizes

  • Limiting Stoic Media ad products to certain page lengths or other page restrictions

Stoic Media can be extremely flexible with the customization of ad products created with its technology. Our mission is to create ad products customized to your specific needs. If you have any other particular restrictions, don’t hesitate to contact your Revenue Optimization Manager to provide further instructions.

IS THERE A WAY TO TRAFFIC MY DIRECT ADVERTISING CAMPAIGNS IN THROUGH STOIC MEDIA AD PRODUCTS?

Yes you can – as part of a Stoic Media's SaaS license. With Stoic Media SaaS, publishers are able to have new ad products created and monetized with their own direct demand (as opposed to the open auction monetization that is offered by Stoic Media).
Stoic Media gives publishers the flexibility to easily offer additional inventory to their advertising partners and sell campaigns for a premium.
Please speak to your Stoic Media Business Development Manager if you have questions about a SaaS license.

HOW MUCH REVENUE WILL STOIC MEDIA'S AD PRODUCTS GENERATE FOR MY WEBSITE?

The amount of revenue Stoic Media's ad products will generate for your website is dependent on the types of opportunities we identify following a website analysis, which of our recommendations you accept and the demand partners that will be used on your website.

WHAT FILL RATE CAN I EXPECT FROM STOIC MEDIA'S AD PRODUCTS?

Every individual ad product created by Stoic Media is highly customized to monetize a specific type of opportunity and will have a different fill rate that we cannot predict in advance. That being said, when ad products are monetized by Stoic Media's demand, the platform optimizes the monetization towards revenue and NOT fill rate.
Our technology automatically A/B tests floor prices to constantly price our inventory according to market trends in order to bring publishers more yield with the lowest impressions possible.
However, if a publisher has specific monetization goals that are based on fill, Stoic Media’s team can accommodate accordingly.

WHAT STEPS DOES STOIC MEDIA TAKE TOWARDS GDPR COMPLIANCE?

We do not collect from EEA residents any information that can be used to identify them individually (e.g. name, IP address, email etc.). All information we collect from EEA residents is on a de-identified and aggregated basis. See our Privacy Policy for more information or contact your Revenue Optimization Manager for additional questions related to GDPR.

WHERE CAN I ACCESS STOIC MEDIA'S TERMS OF SERVICE?

Here is a link to our Terms of Service.

HOW CAN I ACCESS REAL-TIME REPORTS FOR MY OPEN AUCTION CAMPAIGNS?

Reports are updated in Stoic Media's live console throughout the day, once a day, or the next day, depending on the demand partner providing the statistics. Typically, all reports will have finalized data by the end of the next day Pacific time.

Revenue and other statistics in the reporting dashboard are estimates based on statistics provided by Stoic Media’s demand partners. Some demand partners retroactively adjust revenue on extremely rare occasions). These deductions will be reported by the Stoic Media team directly to you and won’t be reflected in the reports themselves.

Any deductions will be reflected in the ‘Payment History’ screen in the dashboard.

If any reports are delayed due to Stoic Media’s demand partners, a notice will be posted with details within your dashboard informing you that some reporting has been delayed.

HOW DO I KNOW HOW MUCH REVENUE HAS BEEN GENERATED WITH STOIC MEDIA'S AD PRODUCTS FOR MY WEBSITE?

All you have to do is log into the Stoic Media platform at https://publishers.stoic-media.com with the login details that you’ve been provided with. Once inside, you’ll be able to view all different levels of reporting, such as revenue totals per date, revenue per placement, revenue per device, etc.

HOW DOES STOIC MEDIA PAY ME THE REVENUE IT GENERATES ON MY WEBSITE(S)

Stoic Media pays publishers through PayPal, ACH or with a standard wire transfer.

WHAT PAYMENT DETAILS DO I NEED TO PROVIDE IN ORDER TO GET PAID VIA WIRE TRANSFER?

For a wire transfer, please provide the following details:

For publishers with a U.S. bank account:
Beneficiary Name:
Beneficiary Address:
Beneficiary Account Number:
Beneficiary Bank Name:
Beneficiary Bank SWIFT Code:
Beneficiary Bank Address:
Beneficiary Routing Number:

For publishers with a bank account outside of the U.S.:
Beneficiary Name:
Beneficiary Address:
Beneficiary Account Number:
Beneficiary Bank Name:
Beneficiary Bank SWIFT Code:
Beneficiary Bank Address:
Beneficiary IBAN Number:

IN WHAT CURRENCIES CAN I GET PAID?

Stoic Media only pays out across the world in USD.

HOW OFTEN AND WHEN DO I GET PAID?

Stoic Media pays publishers on a Net-30 basis. This means publishers will receive a given month’s revenue at the end of the following month. To be eligible to receive payment by Stoic Media, monthly revenue generated must be greater than $100 USD for that given month. Any unpaid revenue will be rolled over to the next month.

HOW DO I KNOW IF STOIC MEDIA'S AD PRODUCTS ARE AFFECTING THE USER EXPERIENCE ON MY WEBSITE?

When an initial analysis of your website is conducted to identify gaps in your monetization and make appropriate recommendations, your website’s user behavior and traffic patterns are thoroughly observed. Recommendations for new complementary ad products are made that the Stoic Media team does not deduce will have any observed impact on the engagement of the users with your website.

All Stoic Media ad products that are recommended for publisher websites are in compliance with the Coalition for Better Ads.