SPECTRUM

"Mobileando" with Spectrum Mobile

For 2019 Latin Billboard awards, our content creators partnered with Thomas Augusto (a known influencer artist among young US Hispanics) to create a series of videos that would later be distributed on social media.

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The goal for the content was to engage with US Hispanics and drive purchase intent so they would switch from their current mobile carrier to the new Spectrum Mobile product that was launched by Charter Communications.