TAILORED AD MONETIZATION
Most digital publishers look at their Programmatic Open Auction Programs as a way to monetize "remnant inventory". However, Open Auction can become the main source of income for publishers interested in maximizing yield if managed correctly.
The only way to go about maximizing the opportunity for Open Auction is by having specialized technology manage the program's Floor Price automatically on a daily basis, for each segment of traffic.
By automating the yield management component of Open Auction Programs, publishers can expect an increase in earnings of up to 45%.
Don't settle for what you believe is the norm. Challenge the market and stay ahead of the game!
At Stoic Media we help publishers focus on "creating content" by freeing them from Ad-Tech and Ad-Operations with one simple line of code.
Our platform provides a suite of publisher solutions that dramatically reduces the resources needed to operate a website.
AGGREGATED DEMAND
Through a single-tag integration, publishers have access to the 17 largest demand partners (SSPs) across the world. This increases overall Ad Fill-Rates, CPMs, Revenue and Profitability for publishers' Programmatic Open Auction programs, while decreasing the amount of tags/code needed on publishers' websites.
Publishers working with Stoic Media's Open Auction solution can expect up to 45% increase in Yield and much better control of their over all Programmatic Programs.
OPTIMIZED YIELD
Our platform utilizes multi-level yield optimization mechanisms to increase revenue for the publisher and react to market trends automatically. Each time an ad product loads, many factors are taken into account to determine what minimum rate advertisers should be charged, such as:
Past performance
Advertising source
Product type
Ad size
User GEO
User OS
User device
Traffic source
SIMULATION OF NEW AD PRODUCTS
Each one of our over 25 different ad formats can be simulated on a publisher’s website. This enables the publisher to more easily solicit new direct campaign budgets and to showcase recommended ad products surfaced by Stoic Media.
This service is also offered without the need for a direct integration with a publisher’s website. We can simulate any type of product on any website without any coding needed.
CREATION OF NEW AD PRODUCTS
After receiving publisher feedback, new ad products are created without any coding. The ad products are dynamically created on-the-fly when a page loads and are made available with an on/off switch via the Stoic Media console.
Each ad product is customized to meet all publisher editorial requests, including but not limited to:
User behavior
Specific sections
Device & resolution
Existing ad products
Safety distance
Word count
Keywords
GEOs
Page layout
Spreading
AD BLOCK MEASUREMENT & REVENUE RECOVERY
We automatically detect users utilizing
ad-block tools such as special browsers or browser extensions. The data is then aggregated and displayed in a detailed analytics platform showing the publisher information like countries and browsers from which ad block traffic coming.
With the publisher’s consent, Stoic Media is able to recover much of the revenue lost due to ad blockers by creating a set of Acceptable Ads compliant placements that aren’t filtered by common ad blockers.
SURFACE OPPORTUNITIES
Utilizing our big data analytics platform, Stoic Media surfaces new monetization opportunities currently being missed out on. Data considered for opportunity surfacing includes:
User engagement metrics
Device and screen resolutions
Traffic distribution
Page layout diversity
Existing ad products
Potential ad requests
IMAGE BRAND SAFETY & MODERATION
Utilizing machine learning and computer vision algorithms, our platform scans a page’s images on the fly and surfaces ones containing features like nudity, violence, and gore.
If a problematic image is found, all pages containing the image can either be blocked from serving ads or the image can be hidden, awaiting manual white-listing. Thresholds for each feature are set on a per website basis.
TEXT BRAND SAFETY & MODERATION
Utilizing machine learning and Natural Language Processing, our platform scans a page’s short-form texts, such as comments and forum posts, to find ones that discourage online discussion (e.g. profanity, threat, sexually explicit, etc).
If a problematic text snippet is found, the page on which the text appears can be blocked from serving ads or the text can can be hidden automatically, awaiting manual white-listing.
MONITOR UX IMPACT
Once live with new ad products, our platform measures each ad product’s impact on user experience. We compare how users behave when an ad product is loaded versus when it is not. The following metrics are measured to calculate UX impact:
Pages p/Session
Time on Page
Session Duration
Scroll depth
Bounce rate
Visits p/Week
